The order you do things in matters. Our team helps Madison and Dane County homeowners plan both sides of the move, so you can land the right next home without rushing and sell your current one on your terms.
A plan before anything goes on the market
Before you tour a single home, we map out both sides of your move: what your current home is likely to sell for, how much equity you can access, which financing option fits, and the order of every step. You'll see the whole timeline before you commit to anything.
Local insight on both sides of the move
Our team lives and works in Madison, and our founder, Cait Berry, is a sixth-generation Madisonian. We know how quickly homes are selling on the Near West Side compared to Sun Prairie, which shapes how long you might own two homes and how to price the one you're leaving.
It's a string of decisions about money, timing, and where your family lands next. Our job is to make each one clear before you have to make it.
There is no property location added.
There is no property location added.
The Right Order Makes Everything Easier
Start by securing your next home, so every decision is made with a clear head instead of a deadline. This phase sets up everything that follows.
We start by learning your goals and timeline, then look at what your current home could sell for and what that means for your next purchase. We’ll also connect you with a local lender to set up your HELOC or bridge loan, so you’ll leave with a clear plan for both sides of the move.
With your budget and financing in place, we focus your search on the neighborhoods and homes that fit your goals. You’ll get listing alerts the moment new homes hit the market, plus any we hear about before they do.
Because your financing is already arranged, your offer doesn’t have to depend on selling your current home first, which makes it far more attractive to sellers. We build every offer on real market data and choose terms that protect you.
You close on your next home, move in, and take a breath. While you settle in, our team starts preparing your current home for sale.
Selling second gives us time to be strategic. Your home goes on the market fully prepared, and you’re not living through showings.
An empty or lightly furnished home is easier to stage, photograph, and show. We handle the prep, staging, photography, and video, and we share your home with our agent network before it officially launches.
Once your home goes live, we manage every showing, collect feedback from each buyer’s agent, and keep you updated on activity, so you always know where things stand.
When offers come in, we help you look beyond price at terms, timing, and the strength of each buyer’s financing, so you can choose the offer most likely to close smoothly.
We manage inspections, the appraisal, and every deadline through closing day. At closing, your HELOC or bridge loan is typically paid off from your sale proceeds, and both sides of your move are complete.
Most of our clients buy first so they aren't rushed into their next home, but it depends on your equity, income, and comfort with a short overlap. If carrying two homes isn't comfortable, selling first with a rent-back or longer closing can work just as well. We map out both paths in your strategy session.
A double move means selling your current home and buying your next one around the same time. It feels overwhelming because two sets of timelines, negotiations, and decisions are running at once. We break it into two clear phases so you always know what comes next.
Yes. Most buy-first clients use a home equity line of credit (HELOC) or a bridge loan to cover the down payment on their next home. If you plan to use a HELOC, open it before you list, because some lenders won't open one on a home that's already for sale.
If you buy first, usually yes, but only for a short time. For our clients, that overlap typically lasts about 4 weeks. We plan for it from the start, and your lender will confirm you qualify with both payments before you make an offer, so there are no surprises.
A home sale contingency lets you buy while your current home is still on the market or under contract. In Wisconsin, sellers often accept these with a bump clause, which lets them keep showing and accept a stronger offer if one comes in. In a competitive market, contingent offers are weaker, so we'll talk about how to strengthen yours.
We price and prepare your home to draw strong interest in the first two weeks, when most buyer attention happens. If showings or feedback point to a problem, we'll review the data with you and adjust price, presentation, or marketing quickly rather than waiting it out.
If you buy first, you don't have to. Once you've moved into your next home, we handle staging, photos, and showings in a home that's empty or lightly furnished, which is easier for you and usually shows better. If you sell first, we'll give you a short, prioritized prep list.
The main risk is carrying both homes longer than planned. We reduce it by pricing your current home on real data and planning the overlap upfront. Selling first has its own risk: feeling pressured to buy the wrong home fast just to have somewhere to go.
Most of our double moves take about 2 to 4 months from strategy session to final closing. Spring moves tend to go faster because more homes are listed, while winter moves may take longer to find the right next home but face less competition.
A rent-back lets you stay in the home you just sold for a set time after closing, usually a few days to a few weeks, while you close on your next home. It's written into the sale agreement and can make selling first much less stressful.
Enough to cover the down payment on your next home through a HELOC or bridge loan, while still qualifying for both payments. The first step is knowing what your home could sell for, which is why we start with a home valuation and a conversation with a lender.
We plan both sides before anything happens. Our team lives and works in Madison, and in 2025 we helped dozens of clients buy and sell at the same time. You'll get a written timeline, a financing plan with a local lender, and one team managing both transactions.
Not at all. Most clients start with a simple conversation about what's possible. We'll help you understand your options and build a plan that fits your timeline.